Why Flodesk Is My Go-To Email Platform for Creative Businesses
Something that comes up a lot in my mentoring sessions is which tools to use — for email marketing, social media, task management, client onboarding… all the little moving pieces that keep a creative business running.
Over the years, I’ve tried everything. Different email platforms, schedulers, project management systems — some powerful but overwhelming, others beautifully designed but missing essential features.
But when it comes to email marketing, the platform I always come back to is Flodesk.
It’s simple
It’s intuitive
It’s genuinely user-friendly
And in many ways, it feels very similar to Squarespace — clean, modern, and designed with real humans in mind.
If you’re a creative business owner, artist, maker, designer, retreat host, or run an independent studio — and you want email marketing that looks beautiful without the overwhelm — Flodesk is the tool I recommend every single time.
In this review, I’m breaking down why Flodesk continues to be my go-to email platform, how it compares to everything else I’ve tried, and why it’s especially well-suited to creatives.
Let’s dive in.
Why Creatives Need Simple, Beautiful Email Marketing
Email marketing is still one of the most effective ways to build trust, share your work, and grow your business.
It’s personal.
It’s algorithm-free.
It’s cost-effective.
And it’s something you own — unlike social media.
But the biggest hurdle for creatives?
Most email platforms simply don’t feel creative.
They’re clunky. Overly technical. Overwhelming. Or visually outdated.
Good design matters.
It shapes how your audience feels when they open your newsletter.
It builds trust.
It increases conversions.
It sets the tone for your brand.
And that’s exactly the gap Flodesk was created to fill.
Why Flodesk Is the Best Email Marketing Platform for Creatives in 2025
This isn't just another email tool.
Flodesk has completely redefined what email marketing looks like for small businesses, especially those in the creative industries.
Here’s what sets it apart.
→ Patented Layouts That Look Stunning — and Still Deliver to the Inbox
Flodesk’s design engine is unlike anything else on the market.
Their patented layout technology lets you build visually rich, design-forward emails without hurting your deliverability.
Most platforms cling to outdated myths about “too many images.”
Flodesk broke that rule.
Their technology means you can create:
full-bleed visuals
custom shapes
beautifully spaced layouts
modern image blocks
…while still maintaining industry-leading deliverability.
→ Design That Directly Drives Conversions
Flodesk is clear about this, and I agree wholeheartedly:
Good design doesn’t just look good — it converts.
When your emails look modern, clean, and on-brand, your audience:
trusts you more
reads for longer
clicks more
buys more
Flodesk’s templates help small creative businesses compete visually with the multi-million-pound brands showing up in the inbox.
→ Automations That Feel Sophisticated — Without the Complexity
Automations are where many creatives feel overwhelmed.
Welcome sequences, sales sequences, onboarding flows, abandoned carts — it can all feel too much.
Flodesk makes it simple.
Their automations include:
drag-and-drop workflow builder
powerful triggers
advanced segmentation
abandoned cart workflows
nurture + welcome + sales sequences
event registration flows
post-purchase follow-ups
All with none of the usual complexity.
This is automation made for humans — not software engineers.
→ Forms That Convert (and Look Like Your Brand)
Flodesk forms convert up to 2x higher than industry standard because they’re:
beautifully designed
user-friendly
mobile-optimised
easy to embed
available in multiple styles
Form types include:
popup
inline
full page
video
spin-the-wheel
countdown
link-in-bio
Their new video and countdown forms are especially powerful for conversions.
→ Straightforward, Premium Pricing (With Unlimited Emails)
Flodesk’s pricing structure is one of the reasons I recommend it so confidently.
Every plan includes:
unlimited email sends
all advanced features
all templates
all automations
no extra fees for list growth
No penalties.
No upgrade walls.
No surprise invoices.
It’s simple and sustainable — especially for small and growing creative businesses.
→ Features Creatives Actually Care About
Some favourites worth highlighting:
custom fonts
brand colour palettes
Canva integration
deep personalisation
AI subject line generator
link actions for auto-segmentation
resend to unopens
subscriber preferences
template sharing
API integrations
one-click DKIM + SPF
beautiful analytics
Everything is designed to help you show up professionally and creatively.
→ A Minimal, Beautiful, Intuitive Builder
Designers love it.
Non-designers love it.
Busy people love it.
Flodesk’s builder is:
clean
uncluttered
calming
intuitive
easy to use
It guides you toward industry best practice without overwhelming you with options.
It really is the simple email platform creatives have been waiting for.
→ Flodesk’s New Integrations: Even More Ways to Support Your Creative Business
One of the biggest evolutions inside Flodesk over the past year has been the expansion of integrations — and this is brilliant news if you use multiple tools to run your creative business.
Flodesk now connects seamlessly with platforms many of my clients already use, including:
Canva — import and edit your Canva designs directly inside the email builder
Shopify — trigger automations after purchases or abandoned cart events
WooCommerce — send post-purchase and abandoned cart workflows
Bookfunnel — effortless delivery for digital products
Marvelous — perfect for courses and memberships
Interact — send quiz results straight into your email flows
Involve.me — for interactive funnels and advanced forms
Mediavine — ideal for content-driven businesses
HoneyBook — supports client onboarding workflows
BDOW! and Session — great for bookings and creative services
And coming soon:
ManyChat — a big win if you use Instagram or DM automation
ThriveCart — highly requested by creators
Additional e-commerce triggers and checkout enhancements
Flodesk has entered a new chapter — still beautifully simple, but now far more connected and powerful behind the scenes.
→ How I Use Flodesk in My Own Studio
Inside Mela Studio, I use Flodesk for:
my main newsletter
onboarding sequences
workshop + retreat interest lists
freebie delivery
launch sequences
weekly or monthly broadcasts
Workflows save me countless hours — especially during busy client months.
→ Try Flodesk With My Partner Link
If you’re a creative who wants simple, beautiful, powerful email marketing — and emails that genuinely look like you — Flodesk is the platform I always recommend.
Use my partner link to try it:
👉 https://flodesk.com/c/MELASTUDIO
Using this link gives you 25% off your first year of Flodesk, and supports my independent studio at no extra cost.
Your Sign to Finally Start Your Email List
If you’ve been meaning to start your email list — or revive one you’ve been ignoring — this is your sign.
You can set up:
your brand fonts
a beautiful form
your welcome workflow
…all in under an hour.
Flodesk makes email marketing feel simple, creative, and enjoyable again.
And I’d genuinely love to see what you create with it.
